Infinity created and owns the rights with Celtic Manor to The Celebrity Cup, an annual celebrity golf tournament played in front of 15,000 ticketed fans. 24 celebrities representing the four nations of England, Ireland, Scotland and Wales, compete for the coveted Celebrity Cup whilst raising money for charity.

This year, the Scottish team, which consisted of Rory Lawson, Dougray Scott,Thom Evans, and Max Evans, thrilled the crowds by beating defending champions Wales to win the 2016 Celebrity Cup at Celtic Manor.

Over the last 4 years, The Celebrity Cup has raised hundreds of thousands of pounds for The Caron Keating Foundation, The Elizabeth Montgomerie Foundation and Bernard Gallacher’s Defibrillator Campaign / Play Golf Save Lives.